3D film for the Danish textile brand Kvadrat Acoustics

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CLIENT
KVADRAT ACOUSTICS

DIRECTION / DESIGN / ANIMATION
FRAME

MUSIC & SOUND DESIGN
NINA LIV

FRAME HAS ONCE AGAIN TEAMED UP WITH Danish textile design powerhouse Kvadrat, THIS TIME TO CREATE A FILM THAT MARKS THE RELEASE OF KVADRAT ACOUSTIC'S RE-ENGINEERED SOFT CELLS PRODUCT. SOFT CELLS ARE MADE-TO-MEASURE acoustic panelsTHAT INCORPORATE AN ACOUSTIC CORE BEHIND A TEXTILE LAYER.

The revised construction improves the structural stability of the panels and has enabled an increase in recycled aluminium content to 83%, whilst reducing the total amount of aluminium used per panel. The updated solution introduces expanded panel formats, a new patented textile attachment system and refined detailing throughout, giving architects and designers significantly more freedom to specify, install and adapt acoustic surfaces over time.

The result is cleaner, more precise installations - and a solution built to last longer and be reused. The film seeks to highlight the brand’s ongoing commitment to longevity and reduced reliance on virgin materials whilst also conveying the key theme of an existing, popular product being re-engineered for greater design freedom.