GUBI Pacha

CLIENT GUBI
DIRECTION / DESIGN / ANIMATION BY FRAME

CLIENT
GUBI

DIRECTION / DESIGN / ANIMATION
FRAME

PACHA LOUNGE CHAIR BY Pierre Paulin

In his earliest sketches, Pierre Paulin imagined sitting as a sensation, expressed through rounded forms that seem to float and hold the body with ease. From this idea came a new way of sitting: low, generous, and free from convention.

Set within an alpine dreamscape, clouds circle gently, echoing the curves of Pacha.

The products are real and based on photographs. The direction, art direction, styling and sound design was done by the team at Frame. The renderings, animations and music were produced utilizing AI.